Promontory Interfinancial Network changes name to IntraFi Network

As part of its rebranding effort, IntraFi Network is adopting new logos and names to better describe its suite of financial services — popular products that until now have included CDARS, Insured Cash Sweep, Insured Network Deposits and Insured Overnight Funding. Going forward, the company’s deposit products will be consolidated into IntraFi Network Deposits and its funding products will become IntraFi Funding.

“Our new name recognizes how our company has evolved over the past 18 years — from a small fintech providing a single service for fewer than 100 banks to a company offering an array of all-weather solutions to thousands of institutions,” said Mark Jacobsen, CEO and cofounder of IntraFi Network. “It’s a new name, but still the same great people and customer service. Another thing that won’t change is our commitment to always serve our network banks, never compete with them.”

IntraFi Network has built the nation’s largest deposit network, chosen by more than 3,000 financial institutions. The company was founded in 2002, invented reciprocal deposits and is widely used by big and small banks alike. The new name is shorter, easier to pronounce and emphasizes the firm’s most differentiating characteristic — the network and all that can be accomplished within it.

Although the changes to the product names were announced in October, the transition to the new names and logos will occur gradually over the next 18-24 months. Those who want to learn more about the name change can visit IntraFi’s new website.

Chuck McBrayer, regional director
[email protected]
703-292-3432